The health and wellness industry is booming right now. The online sector of the industry, which includes health, personal care, and beauty products, is slated to do more than $60 million in sales in 2020. This is more than a 15% increase over 2019. The business of selling supplements online makes up a huge portion of this market, too.
In this landscape, lots of people are trying to start selling their own supplements online. For those of you with a passion for health and wellness, this could be the business idea that drives your passions this year. But what if you don’t even know where to begin?
That’s what we’re here for. This article is going to show you exactly what steps you need to take to start selling supplements online in 2020. Moreover, these include choosing a product and supplier, creating a brand, where to sell your supplements, and how to market them to ensure your success.
Choose A Product and Supplier For Selling Supplements
The first step on this journey to building your own business is to decide what kinds of products you want to sell. There is a lot of competition in the wholesale vitamin and supplement space, so it can be really helpful to do some market research at this stage.
Take some time to discover what other companies are doing. What kinds of products are out there? Are there any industry trends that you can capitalize on to make a profit? If so, use them.
If you don’t have something specific that sets you apart from your competition, you will struggle to break into this crowded space. That said, if you put in the work and can find a place to get in the door, it can be extremely profitable.
When it comes to sourcing your product, there are lots of ways to do it. We recommend looking into selling private label. You can Start Selling Supplements with Private Label Supplements quickly and easily. PLS has a wide range of premium-grade supplements that you can purchase and sell under your own brand name. In addition, they have some of the most affordable prices on the market, and they will work with you to build your business every step of the way.
Create A Brand For Selling Supplements
Once you’ve chosen a product, it’s time to start creating your brand. There are a few steps that go into this process. You need to:
- Settle on your target audience, as this informs how you will build your brand
- Choose a name for both your business and your individual products
- Design a logo for your brand
- Design custom packaging for the products you plan to sell
- Determine your “brand identity” (What do you want people to associate with your products?)
After you’ve done these things, you’ll be well on your way to having your own wholesale vitamin and supplement brand. This is something that takes work, but it is also incredibly rewarding.
For those of you who are not as creative or artistically inclined, working with a company like PLSupplements.com can be a great help. They have a dedicated creative team who can help you design your brand every step of the way, for one. That could be a game-changer for many of us who want to start our own business but don’t know where to begin.
Choose A Place For Selling Supplements Online
This is an important step in the creation of your business. There are a few different ways to go about this, and all of them can work. Moreover, it really just depends on your personal business strategy and where you want to focus your efforts.
One of the most popular ways of selling supplements online in 2020 is with Amazon. Amazon offers its sellers increased exposure to a brand new customer base, but there are some drawbacks. There are a lot of rules and regulations when it comes to selling on Amazon, and you will face some pretty stiff competition. However, if you can break into that space, it can be incredibly profitable.
If you choose to avoid Amazon, you can always sell your supplements on your own personal website, too. Although, this brings its own challenges along with it. You will have to work harder to market yourself and get your name out there. You also have to handle a lot more of the logistics because they won’t be taken care of by Amazon FBA. But, this choice can lead to increased profit margins and can help you hold on to repeat customers.
Marketing Your Supplement Business
Now that you have your product and are selling supplements online, it’s time to focus your efforts on marketing. In this crowded space, marketing is vital to your success. There are a lot of products that actually have the same ingredients. You’ll see dozens of male workout supplements that contain creatine, beta-alanine, caffeine, and other ingredients, for example. If you have the same ingredients as your competition, you have to stand out some other way.
This starts with your brand, of course. If you’ve created a memorable, eye-catching brand, that’s step one completed. From there, your goal should be to get that brand in front of as many eyes as possible. A few ways of doing this include:
- Social media influencer marketing
- Paid Google search ads
- Advertising on Amazon
- Banner ads on health and wellness blogs
- Email marketing campaigns
- Partnering with other wholesale vitamin businesses
And there are lots of other ways to market your business, too. Try some different techniques and see what works for you. There is a lot of room for experimentation.
At this stage, the rest is up to you. Starting your own wholesale vitamins and supplements business is not as hard as it may seem, and there are lots of companies like PLS out there to help you in this process. Good luck!